The Word

Tips and tricks, shapes and volumes, texture and materiality, artistic licence, composition, innovation, standards of artistic excellence, research, successes, failures, learnings, scripts, festivals, events. The whole enchilada. 

This is the place to be. 

AMC Studio x UNArte Zbrush hot summer crash course

2 AMC trainers (3D Character Artists Marius Petre and Daniel Merticariu) 50+ art students exploring Dante’s Inferno in 3D (concept, sculpt, render) 8 Zbrush learning sessions And some 🔥 flaming 🔥 results:

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StandArt | Our Standards of Artistic Excellence Chapter III – Textures & Materiality

The Brief is complete, the geometry has been done. We’re now well on our way towards the third step in the asset production pipeline, texturing. We need to create a delicate balance between realism and visual impact. Credibility is necessary, of course, but the next learning step is to understand that accuracy doesn’t always mean […]

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Artists we love – Stéphane Wootha Richard

In everything we do, there are people that inspire us. Because we’re all unique, so are our tastes, and that’s something we enjoy exploring. The artists we love are many, so we ask our own artists to tell us a bit about their favourite one. For the love of 3D! Hello everyone, I’m Diana Costin, […]

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StandArt | Our Standards of Artistic Excellence Chapter II – Shapes & Volumes

Another chapter, another story. Do you remember the importance of the Moodboard from the previous chapter? This second one, Shapes and Volumes, involves bringing those references to 3D. But what happens when those references are anchored in reality, but the asset is sci-fi or fantasy, or simply something that doesn’t exist? You need to create […]

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AMC Studio for RADAR: “Călător”, from sculpture to game art and AR

If digital art is what you’re into, find us at RADAR 2021 | FLUX, the temporary New Media Art Museum, June 10th-13th, at Romaero, Bucharest. Following our experiment last year with modelling contemporary art in our Art Hunt Challenge, we continue our study about exploring the digital space with “Călător: art in flux”, our submission […]

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The Roots of a 3D Artist: Robert Tudor and Cinematography

Inspiration comes to us in many forms. It has no limits, it has no rules. You know that “aha!” moment when you see or hear something and you feel like you must do something right now? Inspiration is an awesome feeling, and we love sharing it. Happy reading! Hello, everyone. Environment Artist Robert Tudor here. […]

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My Favourite Game Art – DOOM

Through their passion, expertise and talent, our artists shape worlds and universes. Their dedication breathes new life into a wooden table or a piece of clothing. We love creating 3D art for video games, but often we also love just booting up out platform of choice and playing! And some games leave such an impact […]

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Celebrating World Art Day

Today is all about art! Paintings, movies, music, literature, buildings, all art. We create art, we admire art, we live art. But we all do it differently. So let’s see art through the eyes of a few of us here at AMC. Rareș Tujan – Senior Environment Artist Pieter Cornelis Mondriaan (Piet Mondrian) – Tree […]

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StandArt | Our Standards of Artistic Excellence Chapter I – The Brief

The Brief is the first vital step in the production pipeline of game assets. Lessons we learned When our horizons of production pipelines in the gaming industry were still clouded by inexperience, we had a very defining moment. We’ve been creating 3D art for video games for over 15 years. We believe we’ve evolved quite […]

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Best times of 2020 at AMC

Staying positive and other such nowadays rethorics on how life should be faced are not beliefs of this article’s writer, but it wasn’t hard at all to find the mood that encapsulates AMC’s best times of 2020. Here’s just another resilience story of the infamous 2020.  Change was the key and we embraced it.  Togetherness […]

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AMC Big Band – Christmas Concert

AMC is a place of cheerful encounters. Most of the time, 3D art for games appears like magic from these sparks between the artists. But once a year, for a Christmas special, we can straight up give you the feeling that we’re a legit music choir. Vanessa Romașcanu, Ovidiu Bejan, Claudia Ursu, Sorin Verdeș and […]

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Stories on becoming a 3D artist

3D Artists, participants in the AMC Art Hunt Challenge, talk about their stories, where they are now and what they want from the future.

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Game industry events after March 2020

2020 has been the year in which the entire world has had to learn to abandon the physical and embrace the digital. Our Business Development Director, Vlad Alexandru, shares his experience on what it looks like to virtually attend major Game development industry events. What are the main industry events you took part in or […]

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The long road to TopoGun 3, a short tale by Cristi Prefac, the developer

In anticipation of TopoGun 3, Cristi Prefac, the man behind the app, unveils how his Character artist career in AMC shifted to pioneering retopology workflows. In 2007, I was working at AMC as a Character artist, during the shift towards “Next Gen” games. We were all incredibly excited about sculpting characters and then having the […]

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Remembering Romanian Design Week ’19 #seeyouinseptember

Starting eight years ago, May in Bucharest means Romanian Design Week, the most important national multidisciplinary event. RDW is a radiography of local creative industries, architecture, fashion, graphic design, product design and everything-design-in-between is here. For this occasion, we were about to make a huge event in partnership with the National Museum of Contemporary Art, […]

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At The Bucharest Global Game Jam 2020

Whether they’re artists, programmers, game designers, sound designers, game devs are our heroes as shapers of worlds of which we’re superheroes also.  And when they come together, they make stories come alive, even in 48 hrs. Their secret could be pizza. Or a combination of their passion, craft and team spirit.Once a year, people come […]

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Interns wanted in AMC

We’re on a hunt for interns, looking for those aspiring cheeky digital artists thriving to specialize in the gentle art of 3D sculpting and texturing AAA video games assets.  So all year round, every month, an intern is invited to rock our world. Here’s a fair amount of reasons you should apply now for an internship […]

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Best times of 2019 in AMC

Hello there! Since you’re here, AMC’s daily schemes might interest you. Here’s a 5 minutes reading on how a year round feels like in a medium size 3D graphics studio from the Balkans, Europe. I’m Georgiana and my job here is basically to piss off my colleagues. To bug ‘em, twist & turn ‘em, make them […]

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WORLDS SHAPERS IN FOCUS: Ioan Dumitrescu

Our five hours workshop in a dark pub’s basement with Concept Artist Ioan Dumitrescu as mentor was like meeting our conscience. We laughed, we argued, we kissed our fears goodbye or at least had the daring thought that making an artwork out of your career is an artist’s life mission. And that almost never just […]

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Of bread and video games, AMC @ DevPlay 2019

DevPlay is an annual conference that marks Romania on the gamedev industry world map. It is organized by the Romanian Game Developers Association since 2016 and AMC has been tagging along as member since 2018. DevPlay brings together professionals from AAA studios, indies, publishers and hardware manufacturers to interact and share their wisdom. It has a […]

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Video Games Art at the 1st edition of RADAR – Romanian Artists Developing Alternative Realities

Andrei Bradu, our Lead Character Artist and Marius Petre, junior Environment Artist, were both part in the line-up of RADAR – Romanian Artists Developing Alternative Realities, the first edition of this festival that scans the new media art scene in Romania.  By the powers of art & tech combined, the former Filaret Electrical Plant, an […]

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Worlds Shapers in focus: Robert Valley

We’ve met Canadian animator Robert Valley at Animest’s “From Comics to Animation” masterclass, the only festival in Romania dedicated to animated film. He’s best known to the Romanian audience by the “Zima Blue” episode from the animated anthology shorts series Love Death + Robots.  An enthusiast of his art style is our colleague Alex Tiper who […]

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3D Art at The 58th International Art Exhibition, la Biennale di Venezia 2019

Inaugurated in 1895 and still the most important event in the contemporary art world, the Venice Biennale hosts this year the works of 79 international artists and 89 national pavilions. We found there intriguing 3D artworks. Still on display until November 24.  “An exhibition should open people’s eyes to previously unconsidered ways of being in […]

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I went to gamescom to find out Romanian indie game devs shine bright like diamonds

We’re all overwhelmed by the current state of events. Wildfires burn around the world.Attacks pop-up daily motivated by separatist beliefs. State leaders blame video games for their own mistakes. These were some hardcore topics passionately debated at the Romanian game devs beer drinking & schnitzel eating meeting in gamescom. This festival brought us together, 10 teams of […]

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Making of my first photorealistic character

I am Ovidiu Bejan, 3D Character Artist at AMC RO Studio in Bucharest. I’ve started my adventure in the industry twelve years ago as an environment and vehicles artist. I switched to characters seven years ago. Before this exercise that I’ll proudly present to you, I made characters for MMO games. This is my first […]

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Maya, there’s something about your splash screen you need to know NOW

It’s the image of you that haunts me every day. My feelings have changed. Why aren’t you beautiful anymore?  I still remember the first time I opened Maya 8 in 2006 and saw the splash screen. That moment of awe, similar to the first time you see a gothic cathedral. It looked monumental. It intimidated […]

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We Shape Digital Art Education in Romania

During the past half a decade, AMC has become a pioneer in creating educational schemes aiming to shape the next generation of 3D digital artists. On top of all efforts is our willingness to shape the next world shapers in order to ensure the sustainability of a profession that evolves continuously through the blend of […]

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Worlds shapers in focus: Daniel Dociu

We’ve joined forces with Amber to bring inspiring people in front of our teams. It was only natural to invite Daniel Dociu, Art Director at Amazon Game Studios, as the first speaker of this internal masterclass series.  Radu Vasile, Concept Artist in AMC Games, described this experience that he has long awaited for. A concept […]

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Animex Festival, education done right

Animex Festival in Middlesbrough reached its 20th year of bringing video games and animation professionals for epic meetings with the next generation. To many more! Howdy, folks! I’m Daniel Vijoi, Art Director at AMC Games and my story starts with the invitation we’ve received for doing a presentation at Animex Festival 2019, May 13 to […]

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AMC Ro Studio, a “Made in Romania” company, awarded by The Bucharest Stock Exchange

Starting with 2017, The Bucharest Stock Exchange organizes “Made in Romania”, a training program for the most promising Romanian businesses that also have a strong social impact. Their goal is to promote and also assist the entrepreneurs throughout a full year in bringing their businesses to the next level. This year, we’ve been selected as […]

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Marking menu wizard in Maya, made by AMC Lab

This script allows you to change the default contextual marking menu in Maya. Andrei Rădoi, Senior Environment Artist in AMC, created this script to enhance the efficiency of your modelling works and for customising your tools so as you can find it easily. Installation: Automatic (just for Windows) First, close Maya if it’s already open. […]

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The GDC Experience of an AMC Tech Artist

Andrei Dănescu, AMC Tech Artist, went to Game Developers Conference 2019. He’s back with industry stories filtered through his sense of curiosity and passions.  Reason for travel? GDC. What’s a GDC? Game Developers Conference, it’s an annual event where studios and developers gather to share … Approved. Next in line! The US Visa officer is […]

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Shaping An Earth-like Planet in Substance Designer

Hello, I am Robert Tudor, Environment Artist in AMC. I’ll show you a fun exercise I did using Substance Designer, the creation of an earth-like planet. This is simply a way of doing it, I am not a planet builder expert, more of a fan.

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